A New Movement in Care
Neum is more than a brand — it’s a movement.
Born from frustration and built with purpose, Neum began with a single question: Why isn’t there a shampoo that truly heals? When early batches brought relief to friends struggling with scalp irritation, dandruff, and imbalance, we realized the answer wasn’t in more products — it was in better ones. Real care. Real results. Real transparency.
Our Philosophy
“Nue” stands for new, renewed, and pure — combined with “M,” which represents materials, mindfulness, and movement. Together, they express our commitment to starting fresh: choosing pure ingredients, practicing mindful living, and creating a new movement for wellness and care.
We believe that true healing is balance — between science and nature, ritual and research, stillness and action. Every Neum formula bridges ancient medicine and modern science to restore harmony where it has been lost. This isn’t just self-care. It’s a new way of care.
Transparency, Always
Because trust is the real luxury.
We tell you what’s inside, where it comes from, and why it’s there. No fillers, no mystery blends — only ingredients that nourish, cleanse, or protect. We share our sourcing, our process, even our costs — from farm-grown herbs to eco-certified preservatives.
Transparency also means honesty about where we’re going. We’re learning, evolving, and working toward zero waste while staying small enough to keep every batch potent and alive.
Grounded in Nature
Our roots are literal. Some ingredients are grown and infused on our farm; others come from trusted growers and distillers who share our patience and respect for the earth. Whether it takes sixty days to cultivate a herb or months of fermentation to perfect an infusion, we wait — because good care takes time.
Every Neum product is designed to heal — not just to clean, scent, or gloss over. We use materials that return to the earth as gently as they treat your body: biodegradable, compostable, and safe at every step.
Our Promise
We exist to restore — not to overwhelm.
To bring you back to what’s essential, to what’s real, to yourself.
Neum stands for balance, grounding, and renewal.
Because stillness starts in the shower.
Because care should mean more.
Because this is not just shampoo — it’s a new movement.
